SaaS
Sales Automation
120-person B2B SaaS company, Germany
The Challenge
The sales team received 200+ inbound leads per week but could only respond to a fraction within the first hour. Leads went cold, managers spent most of their time on qualification calls that went nowhere, and the CRM was full of stale, unscored contacts.
Our Solution
We deployed an AI-powered lead qualification system that scores every inbound lead in real time, sends personalized responses within 60 seconds, and routes high-intent prospects directly to the right sales rep. Low-priority leads enter a nurturing sequence automatically.
Results
+27%
Faster response time
-35%
Manager workload
- Average first-response time dropped from 4.5 hours to under 60 seconds
- Lead-to-meeting conversion rate increased by 27%
- Sales managers freed from 35% of their qualification workload
- CRM hygiene improved — zero stale leads older than 7 days
“Our reps now only talk to people who are ready to buy. The AI handles everything else.”
Katrin Meier
VP of Sales
Technologies Used
HubSpot APIOpenAIMake.comTwilioCustom scoring model